For the first time ever, NEFF, unveils a unique new pop-up retail experience in Berlin’s Mitte district in Germany. It is located in Berlin’s Streetwear shopping district at Oranienburger Strasse 8, 10178. The store features the brand’s most popular headwear, apparel and accessory collections, including exclusive product. On December 4th, 2014, the pop-up shop will launch its opening with a live in-store DJ performance, free drinks, and giveaways. The NEFF LAND Shop will continue to host special events and in store activations throughout the winter- be sure to be on the look out for event news!