OLD About

Launched in 2002 by Shaun and Joe Neff in Southern California, Neff was the first authentic core snow and skate headwear company in the world. Neff is an active youth accessory brand supported by some of the biggest actions sports athletes in the world as well as key personalities across the globe. Neff World Headquarters is located in Irvine, California and is internationally sold in 45+ countries to select action sports retailers. Neff is all about having fun and bringing new vibes to the world. “We are like a gumball machine; spitting out endless flavors for the world to consume,” stated Shaun Neff when asked to describe Neff.  We are not confined to one specific category; we are defined by reaching across multiple platforms like sports, fashion and entertainment.

Today, Neff is growing faster than ever as it continues to evolve into active fashion.  Neff continues to evolve through recent collaborations with Disney, The Simpsons, Nickelodeon and Richard Sherman, adding to their impressive list of celebrity endorsers. Previous collaborations include Snoop Dogg, deadmau5, Wiz Khalifa, Mac Miller, Kate Upton and Scarlett Johansson. Neff continues to grow and stay on the pulse of youth culture while living by the anthem “Forever Fun."